ku # 624 ~ I can't get no satisfaction
I have noticed (with a stunning degree of disinterest), that there has been a spate of new camera introductions of late. Canon, Sony, Olympus, and Panasonic (amongst others) have been dumping quite a bit of "new and improved" gear on the market over the past couple weeks. In particular, Canon has introduced a new flagship model for their "reduced-size sensor" camera line.
You got love the marketing wordsmiths (and their handmaidens in the gear review world) for their creative use of the language, i.e. - "reduced-size sensor". Now, in fact, with the surge of full-frame sensor cameras, APS-C sized sensor cameras could be considered to be a "reduced-sized" product, but ....
That nomenclature ignores the fact that, since APS-C-sized sensor cameras were once the largest sensors in the 35mm camera body segment, full-frame sensors are actually "up-sized" sensor cameras, but ...
There's nothing better for fanning the flames of desire than to label a product as "reduced-size" - a nomenclature that implies a sense of inferiority or, at the very least, not up to "full-sized" standards. The rather dismissive notion of "reduced-size" sensors, until quite recently, was reserved for sensors that were smaller than APS-C sensors - 4/3rds sensors, P&S camera sensors and the like. Now we have a whole new body of cameras (and a big body it is) that the soap sellers can label as "inferior".
Praise the lord and pass the ammunition, another fine way to separate the terminally unsatisfied from their money - what good news for the economy (please note that in the real world the phrase "good news for the economy" would be accompanied by the sound of a fart produced by sticking my tongue out between tightly compressed lips and expelling air).
Years ago, Henri Cartier-Bresson made a couple statements that are even more pertinent now than they were then:
I’m always amused by the idea that certain people have about technique, which translate into an immoderate taste for the sharpness of the image. It is a passion for detail, for perfection, or do they hope to get closer to reality with this trompe I’oeil? They are, by the way, as far away from the real issues as other generations of photographers were when they obscured their subject in soft-focus effects.
and
Sharpness is a bourgeois concept.
Then again, those 2 notions are not all that different from that penned and sung by Mick Jagger and Keith Richards nearly half a century ago:
When I'm watchin' my TV
And a man comes on to tell me
How white my shirts can be
But, he can't be a man 'cause he doesn't smoke
The same cigarettes as me
Please hep me, hep me, I'm drowning.