civilized ku # 3025 / sports update ~ keep on moving
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This blog is intended to showcase my pictures or those of other photographers who have moved beyond the pretty picture and for whom photography is more than entertainment - photography that aims at being true, not at being beautiful because what is true is most often beautiful..
>>>> Comments, commentary and lively discussions, re: my writings or any topic germane to the medium and its apparatus, are vigorously encouraged.
BODIES OF WORK ~ PICTURE GALLERIES
BODIES OF WORK ~ BOOK LINKS
In Situ ~ la, la, how the life goes on • Life without the APA • Doors • Kitchen Sink • Rain • 2014 • Year in Review • Place To Sit • ART ~ conveys / transports / reflects • Decay & Disgust • Single Women • Picture Windows • Tangles ~ fields of visual energy (10 picture preview) • The Light + BW mini-gallery • Kitchen Life (gallery) • The Forks ~ there's no place like home (gallery)
Fortunately, the end is within sight and things should return to a more normal balance of work and play soon ... soon being after this week's hockey tournament (Thursday - Sunday) in Buffalo, NY (at the other end of the NY State).
FYI # 1, the Holsteins were pictured at the Miner Institute, an institution which "conducts integrated, cutting-edge education, research, and demonstration programs that optimize the biological and economic relationships among forage-crop production, dairy and equine management, and environmental stewardship".
And, if you want a picture making challenge, try making a picture wherein ad message specific facial expressions of 3 different people need to be captured simultaneously (in one frame). That is always somewhat of a challenge. Now try it by substituting a cow for one of the people. That's a real picture making challenge if ever there was one.
FYI # 2, the ad project is focused on estate tax and succession planning services for the agriculture community - in this case, dairy farmers. The ad, with only the headline in place, can be viewed above.
A chance to win • click to embiggenJust thought that you might be interested in how some of my ku pictures are used in marketing and advertising.
The featured photo is a variation on the man & nature # 38 picture of a few days ago. The center inset photo features the wife paddling a canoe with Whiteface Mt. in the background and the pictures across the top are just part of our nature.
FYI, if you click to embiggen this picture you will notice an offer along the bottom of the ad (which will appear on the back cover of Canada's Horizon Travel Magazine) for a chance to win a 2 night stay in Lake Placid. If you're anywhere in the vicinity, why not give it a try.
Who knows? You just might get lucky and have the chance to meet both The Landscapist and The Cinemascapist. What a deal.
Summer travel guide - front and back covers • click to embiggenMiguel Garcia-Guzman, on his blog, [EV +/-] Exposure Compensation, has an entry, Photography to promote tourism in which he states:
There is no better way to promote tourism than to use great photography to convey the beauty of the location, the experience of the place, and the charm of the people living in the region. Strangely, it is very uncommon that organizations in charge of promoting tourism will ever use photography effectively. It seems that photography is not an area of expertise in tourism boards.
Miguel is certainly correct about the "no better way" part. He is also 80-90% correct about the "uncommon that organizations .... use photography effectively" part. But, regarding the "photography is not an area of expertise in tourism boards" part, he 100% right and 100% wrong. Since this field - tourism marketing / tourism photography - is how I butter my bread, I thought that I might shed a little light of experience on the subject.
The truth of the matter is that most tourism organizations do not have anyone on staff who has an area of photography expertise. The best that can be hoped for is that someone in the organization, at the very least, knows the difference between a good picture from a bad one. Unfortunately, in most cases, even that minimal skill is well beyond hope (it's hiding somewhere behind "despair"). Fortunately, in some organizations, there exist people with the skill to hire ad agencies, photographers, and creative types who can tell the difference ....but .....
The truth of that matter is that most tourism organizations are greatly underfunded for the task at hand. The net result is that they can not hire the best and the brightest of ad agencies, photographers, and creative types. Consequently, the marketing materials that are produced (to include photography) do not, in fact, look like they were created by the best and the brightest. That's the sad reality.
That said, in my case, there are people in the Essex County Convention & Vistors Bureau (Lake Placid) who know an assh*** from a hole in the ground. And, fortunately for them, I (one of the best and brightest) am willing to do what I do for them - photography, creative direction, ad / marketing materials design and production, and assorted other related things - for very modest $$$$ (relative to a full-service ad agency). It's a win-win situation. They get great stuff and I get to do my thing in the place I love best on this planet.
FYI, the picture on the top of this entry is part of this year's print media advertising. You can find it on page 94 of this month's National Geographic Adventure magazine. And, btw, that's the wife and one of our dogs, Ron (short for AdirRONdog), perched on the rock.
Mark Hobson - Physically, Emotionally and Intellectually Engaged Since 1947