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This blog is intended to showcase my pictures or those of other photographers who have moved beyond the pretty picture and for whom photography is more than entertainment - photography that aims at being true, not at being beautiful because what is true is most often beautiful..

>>>> Comments, commentary and lively discussions, re: my writings or any topic germane to the medium and its apparatus, are vigorously encouraged.

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Tuesday
Apr162013

making a buck

Work product • no embiggenOnce again, some might wonder where I've been. At least one of you, Jimmi Nuffin, was driven to write:

I know you have a life and things to do…BUT…could you PLEASE post something for those of us who don't?

Now I am certain that most if not all of you weren't that desperate. Nevertheless, I do apologize for being remiss in my posting endeavors ... BUT ... as Mr. Nuffin acknowledged, I do have a life and, at times, it does get in the way of getting done everything one might wish to get done.

In my particular case, one thing I had to get done - gotta raise money for more picture making gear, after all - was the project pictured in this entry. It's a direct mail marketing piece and (not pictured) the start of a related ad campaign. As you might guess from looking at the pictured piece, identifying and making arrangements for 9 different (and relatively far flung) locations, coordinating my schedule with those of 9 very busy subjects and then finally making the pictures is a time consuming activity.

And that's just the picture making part of the project. The design and production time is not measured in hours, it's measured (incrementally and cumulatively) in days.

In any event, it's mostly over but for the shouting. Consequently, I have a couple entries ready to go and, hopefully, Mr. Nuffin will have something to do with his life.

FYI, the pictured project from top to bottom:

1. back and front cover - lightweight card stock, front cover with embossed and foil stamped logo
2. inside spread (front)- 4 panel, tri-fold (accordion fold)
3. inside spread (back) - blank panel affixed to inside of back cover

Reader Comments (2)

Nice work but with no embiggen it a little hard to see the details. Maybe a PDF attachment could be provided?

Is this the wife's establishment?

Like Jimmi, I too get a little anxious with your occasional lapses... although I should talk... I often have extended intervals between my posts, but I am not held to the high standards of the Landscapist.

April 16, 2013 | Unregistered CommenterJohn Linn

If you ever get tired of blogging about photography, I suspect you could easily blog about graphic design...

April 17, 2013 | Unregistered CommenterSven W

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