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« urban ku # 37 | Main | urban landscape - what I really think about Jeff Wall, or, more accurately, what I really think about his work »
Friday
Mar022007

The Colorama - early Jeff Wall-isms?

colorama.jpgThe Art World has obviously given Jeff Wall the Keys to the Kingdom, but where was it for the last 57 years?

It's been that long since Kodak started hanging pro-filmic constructions - 18 × 60-foot Coloramas - that would have positively dwarfed Wall's "large" photographs. But, of course, when Kodak launched Coloramas on the world - Wall was out of diapers (not by much) - there were no 'Walls' to dwarf.

Question: Are the Coloramas now Art?

Like Wall's work, much conceptualization and control/construction of the pro-filmic moment/event went into their creation. Like Wall's work, many of the Coloramas addressed 'the indeterminate American look' of the era in which they were created. Like Wall's work, or much of it, Coloramas were transparencies displayed on light boxes.

I would also suggest that, like Wall's work, the Coloramas, many of which picture people picturing (Caution - Colliding Realities: in essence, fictive pro-filmic moments of fictive pro-flimic moments), have much to say about the medium itself.

Unlike Wall's work, the Colorama's were created without a nod to Art history and Academia was not involved (no Modernist/Avant-Garde theory here). Unlike Wall's work, the Coloramas were displayed in public places, not galleries or museums. Unlike Wall's work, the Colorama's were seen by millions of Tom, Dick and Harriets, not just the Art crowd.

So, I am seriously wondering if a bit of revisionist Art History is called for. Is the Establishment willing to give credit where credit is due?

In all of his written and spoken Art/Art History speak has Jeff Wall ever mentioned or paid homage to many photographers who over the years were involved in creating Kodak Coloramas? (Honest question, maybe he has).

I am also wondering (on a less serious note) if Kodak, which has been through some recent tough financial times, could dust these suckers off and cut some of their losses. They churned the Coloramas out at the rate of one a month which, over the 40+ years they were being produced, means that they have approximately 4x the inventory of Jeff Wall. At $1,000,000 a pop, that's more than half a billion dollars we're talking about. Kodak used to have an extremely generous Employee Suggestion Program (it made near-millionaires of some) - I wonder if I could at least get a 'finder's' fee?

PS the above Colorama depicts 'the indeterminate American look' of tourism in the Adirondacks in the early 50s.

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